Episode 3: NOPALERA x Tower28
Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandra Velasquez and Amy Liu.
Sandra is the CEO and Founder of Nopalera. Nopalera is Mexican Botanicals for Bath & Body that celebrates and elevates Latin culture. The brand takes inspiration from the nopal (prickly pear cactus) - an ancient symbol of Mexican culture- for its resilience and versatility. Nopalera is leading the Brownspace Opportunity with its iconic culture-forward branding that speaks to the overlooked Latin clean beauty consumer.
Amy is the CEO and founder of Tower 28. Tower 28 is a clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia, products are bold, playful, and accessible. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, and rigorously dermatologist-tested.
Tune in now to hear their insights on building, marketing, and creating successful brands.
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