What is Adgile?

Adgile Media Group is bringing the components that made digital advertising popular over the last two decades to the world of out-of-home. We wrap last-mile delivery trucks on behalf of brands that want advertising exposure and leverage advancements in location technology to understand how many people see a truckside ad, to measure what % of an audience converts (over a control group) after seeing a truckside ad (did they visit the brand's website, download a brand's app, visit a retail location, make an online purchase, etc), and to retarget individuals on their mobile phone after they come into contact with the truck. The long-neglected OOH channel is finally being thrust into the digital age. Because it hasn't had tech for so long, there's a bit of an arbitrage scenario playing out right now - inventory is dirt cheap compared to Google Adwords, Facebook Ads, etc - which might explain the categories 11% CAGR. As such, Adgile has quickly locked up the most valuable inventory nationwide on an exclusive basis, driving meaningful reductions in CACs and increases in RoAS for brands along the way. Learn more at https://www.adgile.co